privacy

digital customer experience security privacy

Why Strong Security Is Key to Personalizing Customer Experience in the Digital Era

Your customers expect fast, convenient, and highly personalized experiences in the digital marketplace. But while personalization helps you stand out, it also requires one thing above all: trust. That trust hinges on how well you protect customer data. With threats […]

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ISO 27701: The New International Privacy Standard to Demonstrate Compliance with Privacy Laws

In August 2019, the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) released a new privacy standard set to become the benchmark for helping organizations comply with international privacy frameworks and laws. ISO/IEC 27701:2019 serves as a

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customer data privacy data protection

The Changing Landscape of Customer Acquisition, Engagement and Retention in 2020

Marketing has evolved over the years from a largely intuitive exercise based on an executive’s judgment and experience, into becoming a data-obsessed occupation. A hundred years ago, department store magnate John Wanamaker was famously quoted as saying that he knew

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