privacy

ISO 27701 compliance privacy GDPR CCPA

ISO 27701: The New International Privacy Standard to Demonstrate Compliance with Privacy Laws

In August 2019, the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC) released a new privacy standard set to become the benchmark for helping organizations comply with international privacy frameworks and laws. ISO/IEC 27701:2019 serves as a

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customer data privacy data protection

The Changing Landscape of Customer Acquisition, Engagement and Retention in 2020

Marketing has evolved over the years from a largely intuitive exercise based on an executive’s judgment and experience, into becoming a data-obsessed occupation. A hundred years ago, department store magnate John Wanamaker was famously quoted as saying that he knew

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