Author: Andrew Wells

Andrew Roman Wells is the CEO of aspirent, a management-consulting firm focused on analytics.

By Josh Levy and Andrew Wells Data is quickly becoming a company’s most important assets. To monetize this asset, organizations leverage analytical tools that generate insights in order to gain a competitive edge in the marketplace. One issue that has plagued corporations for years is the lack of standards and methods around their analytical capabilities, one example of which is deciding which analytical tools to build deep competencies around. How can an organization gain efficiencies, reusability, and build deep common skillsets, if each group is using a different analytical tool? To make matters more confusing, analytical tools tend to proliferate…

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By Andrew Wells and Kathy Chiang The world of analytics is changing. Self-Service Analytical tools like Tableau, Qlik, and Power BI are enabling business users to perform reporting and analytics on their own with little to no support from the IT organization. This trend has evolved due to several factors including: Organizations are flooded with data and IT organizations are not able to keep up Easier to use Business Intelligence tools make it more efficient for business users to directly create their reports rather than go through IT for a project IT organizations analytical projects can take several months when…

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By Andrew Wells and Kathy Chiang How intelligent is your company about your customer? Do you know enough about them in order to create a personalized customer experience? Understanding your customer through deep intelligence enables you to drive the right actions and experiences that can make the difference in your ability to compete in the marketplace and win with the customer. In today’s world, competing on price alone cannot win at checkout. You need to create a unique customer experience that separates you from your competition. This could be your customer service, return policy, quality of your product or services,…

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Build it and they will come. That is the view many organizations maintain about their data lakes and data warehouses. Companies are rapidly investing in systems and processes to retain business data that they know is valuable but have no clue what to do with it. Even the government collects mass amounts of data without specific plans for using the information at the time of collection. This trend only accelerates as the amount of data being produced continues to escalate. Today, it is estimated that human knowledge is doubling every 12 to 13 months and IBM is estimating that with…

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