Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Qualcomm autonomous electric car automotive

Qualcomm Automotive: Moving From Caring About Car Engines To Car Brains By 2030

This last week Qualcomm had an event on the evolution of the digital cockpit where the company has made several interesting advancements. Bosch was the focused speaker, and they spoke about how 120 companies are now collaborating on the automotive

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