Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

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Intel and Qualcomm Play Game of Thrones for the Desktop and Forget the Queen of Dragons

There was a pretty big announcement this month. Microsoft and Qualcomm just announced they are developing Snapdragon based laptops running Windows. What makes this interesting is that Windows hasn’t supported a platform other than x86 in its complete form since

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