Business Intelligence

mobile device

Could messaging apps and consumer preference for text mean the end of customer service as we know it?

Think about this for a second: Every day, six billion SMS messages are sent in the US, about twice the number of phone calls made and roughly 25 times the number of pieces of first class mail processed and delivered […]

Could messaging apps and consumer preference for text mean the end of customer service as we know it? Read More »

Crowd of people

Gartner and its Magic Quadrant challenged by crowdsourced market research

Expert analysis is great, but in many respects a crowdsourced opinion has more validity. For example, a professional critic will provide a deep analysis of a movie–the directing, the acting, the dialogue, the cinematography. In the end, though, crowdsourced word-of-mouth

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Datazen

Microsoft purchases Datazen to bring business intelligence to mobile devices

Business intelligence is an awesome tool that enables companies to monitor metrics, track trends, and make smarter decisions. Mobile devices are fantastic tools that allow people to be productive on the go from virtually anywhere. What’s better than both of

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