As the customer-centric approach has gained steam, business owners the world over have been intrigued by the purported benefits. But the big question hovers for many—does this approach really work? Well, the answer depends on how you think corporations like […]
Three Real-Life Examples of the Customer-Centric Model at Work (and Working Very Well) Read More »
Microsoft has agreed to acquire LinkedIn for $26.2 billion in an all-cash deal. The move is a bold one for Microsoft, and presents significant potential benefits for both Microsoft and LinkedIn customers. Will McInnes, CMO of Brandwatch, says that the
Microsoft Makes Bold Strategic Move to Acquire LinkedIn Read More »
I used to work for IBM and it is always a bit of a kick when I’m at an IBM event. IBM was not only the greatest company I ever worked for, it was the most frustrating. It was a
IBM, Apple, and Watson: You are about to become obsolete Read More »
Relationships are universally important to success. Given the prevalence of CRM (Customer Relationship Management) software, professionals are able to cultivate more relationships, more effectively than ever before. While CRM solutions are both crucial to success and readily available, unfortunately, most
A case for simpler CRM: 7 tweaks to make CRM more useable Read More »
