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4 Tried and Tested Tips to Streamline Your Social Media Marketing Campaigns

Let me guess: You want your social media marketing (SMM) campaigns to run smoother than a Robert Downey Jr. one-liner, don’t you? I don’t blame you. When you consider how crucial social media marketing is to the success of any …

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Facebook Faces Hurdles as it Attempts to Unify Messaging Platforms

Facebook announced plans this week to begin work on integrating the Facebook Messenger, Instagram, and WhatsApp messaging platforms. Integrating these three massive platforms will not be an easy task, and the news has caused some backlash from privacy advocates. The …

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Social Media Commercial Opportunities: How Outlier Detection Can Make Social Media Work For You

Social media provides the platform for users to have digital interactions with each other, shrinking the globe by offering almost instantaneous sharing of media and ideas. It also provides forums for consumers to have these types of interactions with brands …

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