Most marketers now clearly see the value of using social media. It can be one of the most effective tools when it comes to raising brand awareness, managing your brand, and selling products. It can also be great for increasing […]
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Social media provides the platform for users to have digital interactions with each other, shrinking the globe by offering almost instantaneous sharing of media and ideas. It also provides forums for consumers to have these types of interactions with brands
Microsoft has agreed to acquire LinkedIn for $26.2 billion in an all-cash deal. The move is a bold one for Microsoft, and presents significant potential benefits for both Microsoft and LinkedIn customers. Will McInnes, CMO of Brandwatch, says that the
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