Author: Nathan Sharpe

Nathan Sharpe is the entrepreneur behind the business blog Biznas. He knows that you must wear many different hats for your business to be a success. He helps others achieve this success by sharing everything he knows on his blog, as well as any new lessons he learns along the way!

If you’re a digital marketer, you might be wondering whether email remains relevant in this day and age. The rise of new digital platforms like chatbots and social media networks has provided marketers like you a diverse range of options on where to put your marketing dollars in. However, while brands will definitely benefit from integrating these new channels into their digital marketing plan, the lasting power of email marketing cannot be ignored. Email marketing may seem like a timeworn dinosaur compared to more exciting applications such as Snapchat or Pinterest but numbers don’t lie. The reality is that email…

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Technology has tremendously affected how businesses operate. There is no denying the fact that these modern advancements provide substantial benefits that enabled even the smallest enterprises to compete on a global scale. However, as businesses are becoming more heavily dependent on technology, the risks that go along with it are becoming more apparent. Almost every day, there are news reports of data breaches and cyber attacks experienced by even the most advanced companies in the world. This makes the issue of how technology is affecting cybersecurity at the forefront. Has technology fortified business security or is it also the culprit…

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The capital needed to start an ecommerce business is significantly less than opening a brick and mortar store. All that’s required is a modest investment to cover any upfront costs. Membership fees to the marketplaces your selling in, your ecommerce website, various seller software and of course the cost of your inventory. These are only some of the necessary upfront costs of online sellers. Although it’s not impossible to start a business with no money, the old adage stating that “it takes money to make money” is genuine. Make it a point to invest in techniques to boost your revenue.…

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Data breach is a serious concern that can cause major financial and credibility impacts to a business of any size. Aside from losing valuable data, it can take a company a massive amount of time and effort just to recover from the problem. Whenever data breach is discussed, most people often consider hacks and malicious attacks as the primary causes. However, it has been shown that a significant number of data breaches are caused by the failure to secure laptop devices. These shocking facts will demonstrate the importance of keeping laptops secure at all times. 1. A laptop is stolen…

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