Big Data Analytics

Crowd of people

Gartner and its Magic Quadrant challenged by crowdsourced market research

Expert analysis is great, but in many respects a crowdsourced opinion has more validity. For example, a professional critic will provide a deep analysis of a movie–the directing, the acting, the dialogue, the cinematography. In the end, though, crowdsourced word-of-mouth …

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A closer look at Dark Data and how it can impact your business

In this era of digitization we collect and store more data than ever before. Most of the data we collect is used to improve the way we do business. However, even though we deal with an enormous amount of valuable …

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Datazen

Microsoft purchases Datazen to bring business intelligence to mobile devices

Business intelligence is an awesome tool that enables companies to monitor metrics, track trends, and make smarter decisions. Mobile devices are fantastic tools that allow people to be productive on the go from virtually anywhere. What’s better than both of …

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