email

email messaging marketing trends

Authentication, Personalization and Automation Among Email Industry’s Biggest Opportunities in 2019

2018 was a big year for email vendors and senders alike. From large-scale consumer data privacy legislation like GDPR and the California Consumer Privacy Act, to major updates from mailbox providers like Gmail’s massive redesign and the consolidation of Verizon, …

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email artificial intelligence AI

How to Use Artificial Intelligence to Elevate Your Email Strategy Game

Email marketing is still the tool with the highest bang-for-your-buck when it comes to promoting your business and services online. Approximately 80 percent of retailers report that email outreach was their most effective means of online customer acquisition and retention. …

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archiving

Four Business Benefits of Archiving Electronic Communications

It’s no secret that email and social media archiving can be used to alleviate the compliance headache of meeting regulatory, privacy and e-discovery requirements across the enterprise. However, the real business value that archiving potentially provides remains largely undiscovered. For …

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