Author: Brian Anderson

Brian Anderson is chief marketing officer at POP. He has over 25 years of global marketing experience in technology, business to business, and business to consumer markets. He has a proven track record of success in branding, revenue growth, M&A, IPO, as well as multiple key marketing disciplines.

Sometimes we use words so frequently, they begin to lose sharpness of meaning. The word “collaboration” has become one such buzzword in enterprise contexts. Broken down, the meaning is simple: co-labor, or working together. But in digitally transforming organizations, the development and execution of productive, synergistic collaboration practices is anything but simple. In the modern corporate environment, there are as many obstacles to reaping the benefits of collaboration as there are helpful tools. Siloed business units and data, inter-departmental competition for resources and recognition, lack of leadership, and unclear objectives are the most obvious. In multinational enterprises, companies reliant on…

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Good communication is one of the major skills employers look for when hiring new employees. Communicating effectively is absolutely necessary if you want work done well and on time. It also affects trust, both among employees and between workers and management. Getting it right also means you retain your workforce over time. A study showed that companies with good communication practices were more likely to have less employee turnover than others. If you’ve got responsibility for a company, you want to know that communication practices are the best they can be. Have you ever wondered if communication in your office…

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Everyone knows that business is a contact sport with leaders who are supposed to be tough, persistent and willing to pick a fight for market dominance. Yet business leaders who also feel real empathy for their employees, customers and partners usually end up building the most lasting organizations. Empathy is a kind of deep emotional intelligence that allows one to view situations through other people’s eyes and comprehend their differing perspectives. Arrogant or narcissistic entrepreneurs who lack this skill often find themselves at a competitive disadvantage in our fast-changing, people-oriented economy. Empathy is a vital talent because it helps entrepreneurs…

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It’s a tale as old as the Internet. Essential basics of human interaction get lost in the flash and promise of technology. Time and again, we must take a step back, reconnect, and make sure the technology is serving us, and not the other way around. I see it happening again with big data and customer analytics. We now have immense power to collect, correlate, and manipulate data to produce more precise customer profiles, marketing strategies, and sales trends. These capabilities are nascent in most companies; many are still figuring out which metrics will produce the most valuable insights. But…

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Decision-making is the very essence of business. Decisions matter, from setting out a company’s high-level strategic vision to executing on its most basic daily operations. Every decision is accompanied by uncertainty and risk, because decision-makers must simultaneously decide which paths they will not choose. The level of risk can be mitigated by gathering better information, but at some point, each decision marks a turning point from assessing a range of options to taking some concrete action. Decisions do not get made in a vacuum; they are a function of an organization’s history, culture and leadership style. Of course, successful leadership…

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It’s hard to stay focused on your job when your peers barely do enough work to earn their paychecks. People who openly flaunt their apathy in the workplace tend to infect everyone around them. According to Gallup’s State of the American Workplace Report, 70 percent of employees are not actively engaged in their jobs. Such widespread disengagement has a direct negative effect on the bottom line. Gallup estimates that disengaged employees cost $500 billion annually in reduced productivity and lost sales. Disengaged employees experience higher rates of absenteeism and more workplace accidents. They also leave their jobs more frequently than…

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