Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

Microsoft Windows AI

The Blue Screen of Death for Windows: Why AI is the Last Operating System You’ll Ever Need

For decades, the personal computer has been the center of our digital universe, with Windows acting as the undisputed sun. But as we move into 2026, a gravitational shift is occurring. The rise of Generative AI and autonomous agents isn’t […]

The Blue Screen of Death for Windows: Why AI is the Last Operating System You’ll Ever Need Read More »

US China silicon Manhattan Project

The Silicon Manhattan Project: China’s Atomic Gamble for AI Supremacy

Reports surfaced this week confirming what many industry observers had long suspected but feared to articulate: China has launched a “Manhattan Project” for semiconductors. This massive, state-backed initiative has a singular, existential goal—to reverse-engineer the ultra-complex lithography machines currently monopolized

The Silicon Manhattan Project: China’s Atomic Gamble for AI Supremacy Read More »

Lenovo AI PC IdeaCentre Mini x

The Unlikely Savior of the AI PC Ecosystem: Why the Lenovo IdeaCentre Mini x (Snapdragon) Matters

For the last year, the tech industry has been buzzing about the “AI PC.” We’ve seen a parade of laptops featuring Qualcomm’s Snapdragon X Elite and Plus chips, promising MacBook-level battery life and integrated Neural Processing Units (NPUs) capable of

The Unlikely Savior of the AI PC Ecosystem: Why the Lenovo IdeaCentre Mini x (Snapdragon) Matters Read More »

AMD NVIDIA

The Trillion-Dollar Distraction: Why AMD’s IBM-Trained CEO and Quiet Execution Make It a More Valuable Long-Term Bet Than Overvalued NVIDIA

The semiconductor market is currently a tale of two titans, but one is largely flying under the radar while delivering explosive, calculated growth. NVIDIA, having reached the historic peak of a multi-trillion-dollar valuation, faces the immense pressure of living up

The Trillion-Dollar Distraction: Why AMD’s IBM-Trained CEO and Quiet Execution Make It a More Valuable Long-Term Bet Than Overvalued NVIDIA Read More »

Scroll to Top