Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

2026 HP Threat Insights Report HP Wolf Security image generated by Artlist.io

Analyzing How Attackers Weaponize Trusted Software and Why HP Wolf Security Isolates Threats to Protect the Enterprise

We are witnessing a fundamental pivot in how cybercriminals operate, moving away from brute-force technological intrusions toward sophisticated psychological manipulation and systemic camouflage. For years, the cybersecurity industry focused heavily on building higher walls to stop attackers from breaking into […]

Analyzing How Attackers Weaponize Trusted Software and Why HP Wolf Security Isolates Threats to Protect the Enterprise Read More »

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AMD Unleashes The Ryzen AI Halo Platform And Max PRO Processors To Revolutionize Local Agentic AI Development

AMD is aggressively reshaping local AI development with massive memory capabilities in its new Ryzen AI Halo platform and Max PRO processors, leaving competitors scrambling to match this raw power. Here in my home office in the high desert of

AMD Unleashes The Ryzen AI Halo Platform And Max PRO Processors To Revolutionize Local Agentic AI Development Read More »

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Intel’s 18A Redemption and Why the Analysts Are Finally Catching Up to the AI PC Reality and What Grove Would Do to Finish the Fight

The technology industry has a short memory, but the markets are starting to remember why Intel was once the undisputed king of the hill. For the last few years, the narrative surrounding Intel was one of managed decline—a titan struggling

Intel’s 18A Redemption and Why the Analysts Are Finally Catching Up to the AI PC Reality and What Grove Would Do to Finish the Fight Read More »

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The Great Disconnection: Why Gen Z is Ditching Cellular for Satellite Safety and the Rise of the O-Boy Era

In my decades covering the tech industry, I’ve seen the pendulum swing from the desperate need to be “always on” to the terrifying realization that being “always found” by advertisers and algorithms is a nightmare. We are currently witnessing a

The Great Disconnection: Why Gen Z is Ditching Cellular for Satellite Safety and the Rise of the O-Boy Era Read More »

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The Sleeping Giant Wakes: Why AMD’s MLPerf Breakthrough Signals the Beginning of the End for NVIDIA’s AI Monopoly

For years, the technology industry has operated under the shadow of a single, green-tinted giant. NVIDIA, through a combination of visionary leadership and the early realization that GPUs were the secret sauce for parallel processing, effectively “owned” the AI market

The Sleeping Giant Wakes: Why AMD’s MLPerf Breakthrough Signals the Beginning of the End for NVIDIA’s AI Monopoly Read More »

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