Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

HP Wolf Security Threat Insights Report

The Human Element: HP’s Latest Security Report and My Near-Miss with a Digital Predator

The digital lives we lead are as intertwined as the most complex neural network, and the news of HP’s latest security threat report landed with a chilling, personal resonance. Just days after delving into its findings, I experienced a sophisticated […]

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HP OmniBook X Flip

The HP OmniBook X Flip 2-in-1 16-Inch: Your New Digital Swiss Army Knife (Now in Glorious Atmospheric Blue)

Here in Bend, Oregon, where a laptop needs to survive everything from a coffee shop brainstorm to a backcountry campsite (Wi-Fi permitting, of course), the new HP OmniBook X Flip 16-Inch notebook has landed with a soft, yet incredibly impactful,

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Bee Pioneer bracelet

The Bee Pioneer: A Step Towards Digital Immortality or a Chronicle of Your Every Utterance?

Here in Bend, Oregon, where the whispers of innovation often echo through the pines, a new wearable device, the Bee Pioneer bracelet ($49.99), has emerged, promising to capture a comprehensive record of your spoken words. While seemingly a niche product

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