Trust on the internet used to be a fairly simple calculation. You looked for familiar names, recognizable brands, maybe a blue checkmark, and you made a judgment call. Today, that math often fails. AI has changed the game. Deepfakes are […]
Who Do You Trust Online—And Why? Read More »
The digital age has been one characterized by rapidly advancing technology, and that has come with its fair share of advantages, surprises, and problems. From the perspective of a business owner, all of that cutting edge tech can be leveraged
Using Social Media Marketing to Your Advantage Read More »
TechSpective Podcast Episode 055 People tend to think of the world as much more binary–more black and white than it really is. In most cases, though, reality lies in the vast gray area between the extremes. When it comes to
David Marcus Talks about the Blurred Lines in Cybersecurity Read More »
When the social media companies initially came to market, they had few controls either externally or internally. The result was that an impressive number of people lost their jobs sharing inappropriate ideas and the companies discovered that governments weren’t very
The Coming Social Media Nightmare Read More »
Over the last few years, we have all had to accept that social media platforms can and will be used by nefarious actors to achieve their ends. In fact, in many cases, these nefarious actors appear to be state actors.
Everyone’s Creating Fake Social Media Accounts, Including Homeland Security Read More »
Inner Circle Podcast Episode 042 In theory, social media provides a platform for keeping in touch with friends, family, and peers, and enables you to connect with a community of like-minded individuals or seek out and research different viewpoints from
Evan Kirstel Talks about Online Influence and the Pros and Cons of Social Media Read More »
One piece of interesting news this week was that Tulsi Gabbard, one of the massive number of Democrats trying to unseat President Trump, sued Google for election interference. The amount of the suit is $50 million, which isn’t close to
Tulsi Gabbard May Have Just Killed Social Media Read More »
Capturing the attention of your external community is crucial to reaping success. However, a strong and clearly-cemented strategy is imperative in order to reach that stage. External communication should focus on connecting with people outside of your organization. As much
How Can Social Media Improve Your External Communications Strategy? Read More »
Let me guess: You want your social media marketing (SMM) campaigns to run smoother than a Robert Downey Jr. one-liner, don’t you? I don’t blame you. When you consider how crucial social media marketing is to the success of any
4 Tried and Tested Tips to Streamline Your Social Media Marketing Campaigns Read More »
The popularity of social media continues to grow by the day as the entire world becomes more tech savvy. Many people make the mistake of thinking that social media is just a place for entertainment and jokes. The fact, however,
Top 10 Social Media Mistakes That Could Ruin Your Career Read More »
