Every marketer knows that content is king. However, when it comes to content marketing, many businesses are having difficulties leveraging the true potential of content. The main reason is that companies often make crucial mistakes when creating and publishing content. […]
Online marketing is more important than ever for tech businesses. A well-executed marketing strategy can distinguish between success and failure in a highly competitive marketplace. There are many different aspects to marketing, but here are five of the most important
Visual content has been on the rise for a few years now. It is no secret that people love visuals. In fact, studies have shown that content that is visual is more likely to be remembered than text-based content. That
If you’re a digital marketer, you might be wondering whether email remains relevant in this day and age. The rise of new digital platforms like chatbots and social media networks has provided marketers like you a diverse range of options
On-page SEO is a self-explanatory term. It means optimizing an individual page of your website for search engines. You’re doing this with the intention to rank higher in searches, and you’re doing it with every single page of your site.
Artificial intelligence—or AI—may once have seemed like a pipe dream or an inspired piece of science fiction, but today it’s very much the here and now. Over time we will see it become more and more ubiquitous and powerful as
It’s no secret that you’ve got to master the search engines, if you want to get seen online. If you’re not on the top page, then you may as well be invisible. As a new or small business, this can