Rob Enderle

As President and Principal Analyst of the Enderle Group, Rob provides regional and global companies with guidance in how to create credible dialogue with the market, target customer needs, create new business opportunities, anticipate technology changes, select vendors and products, and practice zero dollar marketing. For over 20 years Rob has worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, ROLM, and Siemens.

AMD Moore's Law

More Than Moore’s Law: AMD’s 30-Year Masterclass in Corporate Responsibility

In the relentless, fast-paced world of semiconductor technology, the focus is often squarely on the next great leap in performance: smaller transistors, faster chips, and more powerful artificial intelligence (AI). Yet, as AMD’s 2025 Corporate Responsibility report reveals, true leadership […]

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HP Z2 Mini G1a NPU

The Mighty Mini: Why HP’s Z2 Mini G1a Workstation Is the Unsung Hero of AI Development

The quest for a perfect artificial intelligence (AI) development environment often conjures images of massive server racks, liquid-cooled supercomputers and enough blinking lights to power a small city. But here in Bend, Oregon, where a discerning eye appreciates efficiency and

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