By Josh Levy and Andrew Wells Data is quickly becoming a company’s most important assets. To monetize this asset, organizations leverage analytical tools that generate insights in order to gain a competitive edge in the marketplace. One issue that has […]
5 Steps for Choosing the Proper Analytical Tools for your Organization Read More »
By Andrew Wells and Kathy Chiang The world of analytics is changing. Self-Service Analytical tools like Tableau, Qlik, and Power BI are enabling business users to perform reporting and analytics on their own with little to no support from the
Four Steps to Make Your Business Intelligence Teams More Relevant Read More »
By Andrew Wells and Kathy Chiang How intelligent is your company about your customer? Do you know enough about them in order to create a personalized customer experience? Understanding your customer through deep intelligence enables you to drive the right
Three Steps to Monetizing Your Data through Customer Intelligence Read More »
Have you ever heard the adage, “you first eat with your eyes?” Beautiful food is more appetizing, which is why fancy restaurants spend so much time making their meals more visually appealing. Data is no different. Displaying it visually can
Data Visualization: Three Steps Towards Success Read More »
Data visualization is a rapidly expanding way to work with data that involves representing the information through charts, graphs and other visual offerings. It provides particular value to business leaders who want to make sense of their data and track
What Data Visualization Tools Are Best to Use in 2019? Read More »
A staggering 36 percent of British employees believe that the time they spend at work is unproductive. This is understandable when you consider that the majority of the working day is spent dealing with interruptions – countless emails, enquiries, impromptu
6 Reasons Why Your 2019 Data Strategy Needs Data Discovery Read More »
Small businesses must go out of their way to be highly productive – more so than traditional businesses. Here are some tips to help you easily and effectively do this. As a small business owner, you probably already realize how
Easy, Effective Ways to Improve Your Small Business’ Productivity Read More »
Nearly 51 percent of business owners claim that enriching customer contact data quality is one of their top priorities. Most entrepreneurs know how important collecting customer data is but are confused as to how to relay this importance to their
Easily Create a Data-Driven Company Culture with These Helpful Tips Read More »
The old strategies of digital marketing don’t work anymore. The average click-through rate for display and banner ads is 0.06 percent and even Facebook ads have started to disappoint—62 percent of small business owners believe them ineffective. You need to
10 Ways to Bring Your Business’s Marketing Out of the Stone Age Read More »
Becoming a successful online business owner takes more than just selling products and services you think people will want. Sure, you’ll generate some traffic, especially if you publish keyword optimized content, run PPC advertisements, and interact with people on social
How to Create a Buyer Persona for Your Online Business Read More »
