Marketing automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of marketing automation tools that many are unaware of […]
Four Marketing Automation Solutions Every SMB Should Have in 2020 Read More »
Digital payments are emerging from the land of high-tech convenience and becoming business as usual. According to a new analysis conducted by JP Morgan, 110 million individual Americans used the digital wallet in 2018 alone, and this figure is set
Digital Payments Are Expanding Rapidly. How Should Businesses Make A Choice? Read More »
Marketing has evolved over the years from a largely intuitive exercise based on an executive’s judgment and experience, into becoming a data-obsessed occupation. A hundred years ago, department store magnate John Wanamaker was famously quoted as saying that he knew
The Changing Landscape of Customer Acquisition, Engagement and Retention in 2020 Read More »
Businesses increasingly understand the importance of going digital in this era of fast-evolving technology. Digitizing certain operations can improve overall business growth and add to the revenue of a business. A report by McKinsey from 2016 found that digital leaders
6 Ways Custom B2B Software Can Improve Your Business Read More »
When you first start your company, you just want to get a website up and running and get the word out about what you do. However, it’s easy to make mistakes in the early minutes of your brand and then
9 Mistakes Your B2B Business Website Is Making Read More »
Around 1.9 billion users visit YouTube each month, according to YouTube’s data. For business owners, that number represents a consumer pool that must be reached. In order to do so effectively, business owners need to understand how best to approach
YouTube In Business: Using the Platform Right to Achieve Success Read More »
If you want customers to sing your praises and stick with you for the long term, then you must figure out how to make their experience the best possible. It doesn’t really matter if you run a tech business or
9 Customer Experience Strategies Your Tech Business Should Implement Read More »
Capturing the attention of your external community is crucial to reaping success. However, a strong and clearly-cemented strategy is imperative in order to reach that stage. External communication should focus on connecting with people outside of your organization. As much
How Can Social Media Improve Your External Communications Strategy? Read More »
With the rising complexities of the modern-day business environment, it has become difficult for companies to focus on retaining their existing customers while continuing to look for newer ones. When the scale of operations of business expands beyond a certain
A Complete Introduction to CRM: How Big Is the CRM Market? Read More »
Have you given much thought to your web performance? What about testing? Taking the time to regularly monitor and improve your website performance is the best way to create a user experience that’s positive and memorable. We all know the
Why Performance Is the Best Way to Improve the User Experience Read More »
