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4 Tried and Tested Tips to Streamline Your Social Media Marketing Campaigns

Let me guess: You want your social media marketing (SMM) campaigns to run smoother than a Robert Downey Jr. one-liner, don’t you? I don’t blame you. When you consider how crucial social media marketing is to the success of any

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Facebook Faces Hurdles as it Attempts to Unify Messaging Platforms

Facebook announced plans this week to begin work on integrating the Facebook Messenger, Instagram, and WhatsApp messaging platforms. Integrating these three massive platforms will not be an easy task, and the news has caused some backlash from privacy advocates. The

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Authentication, Personalization and Automation Among Email Industry’s Biggest Opportunities in 2019

2018 was a big year for email vendors and senders alike. From large-scale consumer data privacy legislation like GDPR and the California Consumer Privacy Act, to major updates from mailbox providers like Gmail’s massive redesign and the consolidation of Verizon,

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