Marketing automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of marketing automation tools that many are unaware of […]
Four Marketing Automation Solutions Every SMB Should Have in 2020 Read More »
Marketing has evolved over the years from a largely intuitive exercise based on an executive’s judgment and experience, into becoming a data-obsessed occupation. A hundred years ago, department store magnate John Wanamaker was famously quoted as saying that he knew
The Changing Landscape of Customer Acquisition, Engagement and Retention in 2020 Read More »
If you want customers to sing your praises and stick with you for the long term, then you must figure out how to make their experience the best possible. It doesn’t really matter if you run a tech business or
9 Customer Experience Strategies Your Tech Business Should Implement Read More »
With the rising complexities of the modern-day business environment, it has become difficult for companies to focus on retaining their existing customers while continuing to look for newer ones. When the scale of operations of business expands beyond a certain
A Complete Introduction to CRM: How Big Is the CRM Market? Read More »
By Andrew Wells and Kathy Chiang How intelligent is your company about your customer? Do you know enough about them in order to create a personalized customer experience? Understanding your customer through deep intelligence enables you to drive the right
Three Steps to Monetizing Your Data through Customer Intelligence Read More »
Nowadays, online content is all about giving your customers, readers and prospective leads the best experience you possibly can. Of course, you should already know this when it comes to the products and services you provide, but what about your
How to Boost Your Website Ranking Using Readability Read More »
When it comes to running your business, there are few things more important to your success than data. Data helps you make a ton of different business-related decisions and can give you an inside look at the behavior of your
5 Tips to Acquire Accurate Customer Data for Your Business Read More »
Marketing is a big numbers game. You need to track countless actions of countless leads across countless channels. You need to gather insights from every source possible, whether it’s your website, IoT devices, published industry studies, public online information like
9 Ways Machine Learning Is Improving Marketing Read More »
You might be the best HVAC (heating, ventilation, and air conditioning) servicing business in town, but if nobody knows about you, you might as well be a total amateur. To be honest, no matter what business you’re in, it’s all
Stand Out Branding for an HVAC Business (or Any Business, Really) Read More »
Having a good customer support system is important for a Software-as-a-Service (SaaS) business. It will place your business ahead of your competition more than pricing. In fact, customers are more likely to pay 25 percent more for an enhanced customer
Improve Customer Experience to Make a Successful SaaS System Read More »
